Many authors spend months or years laboring over their open textbooks and find themselves faced with a similar challenge: how to get their book in front of the audience it was written for.
In this session, we’ll help first-time and experienced authors and publishers understand simple but effective things that they can do to ensure their publications find the audiences they were designed for. We'll cover how to add and improve your book's metadata, and how to add publications to institutional repositories, search engines, indexes, and popular open directories. We’ll discuss how to generate metadata exports that can be ingested in library catalogues and other discovery platforms. Finally, we'll share practical advice about promoting your published books, including tips for reaching a wider audience through email, online communities, social media and more. No matter what publishing platform you use, you'll leave with actionable next steps for increasing your books' visibility and impact.
Attendees of this session will be able to:- (1) evaluate and improve the quality of their book's metadata to improve its discoverability.
- (2) identify key indexes and directories for OER submission.
- (3) apply a practical promotion strategy to help their publications reach wider audiences and more potential adopters.
